Save25 End of Campaign Report
Tourism Central Australia · Protected Report
Incorrect passcode. Try again.
| Platform | Campaign | Type | Spend | Revenue | ROAS | vs Target |
|---|---|---|---|---|---|---|
| Meta |
Prospecting — AUexNT
DC_S_P_CBO_SAVE25_2026_AUexNT_AUSTRADE
|
Prospecting | $8,404 | $97,568 | 11.61x | 2.3x target |
| Meta |
Retargeting — AUexNT
DC_S_RTG_CBO_SAVE25_2026_AUexNT_AUSTRADE
|
Retargeting | $3,447 | $37,854 | 10.98x | 2.2x target |
|
Performance Max — National
PMAX_SAVE25_AU_AUSTRADE
|
Performance Max | $10,924 | $331,311 | 30.33x | 6.1x target | |
| Total Austrade | $22,775 | $466,734 | 20.49x | 4.1x target | ||
| Platform | Campaign | Type | Spend | Revenue | ROAS |
|---|---|---|---|---|---|
| Meta |
Prospecting — NT BAU
DC_S_P_CBO_SAVE25_2026_NT_BAU
|
Prospecting | $4,743 | $20,234 | 4.27x |
| Meta |
Retargeting — NT BAU
DC_S_RTG_CBO_SAVE25_2026_NT_BAU
|
Retargeting | $498 | $1,671 | 3.36x |
|
Performance Max — NT
PMAX_SAVE25_NT_BAU
|
Performance Max | $2,603 | $68,879 | 26.46x | |
| Total BAU Save25 | $7,845 | $90,783 | 11.57x | ||
| Fund | Platform | Campaign(s) | Spend | Revenue | ROAS | % of Total Spend |
|---|---|---|---|---|---|---|
| Austrade | Meta Ads | Prospecting + Retargeting | $11,851 | $135,423 | 11.43x | 38.7% |
| Austrade | Google Ads | Performance Max | $10,924 | $331,311 | 30.33x | 35.7% |
| BAU | Meta Ads | Prospecting + Retargeting (NT) | $5,241 | $21,904 | 4.18x | 17.1% |
| BAU | Google Ads | Performance Max (NT) | $2,603 | $68,879 | 26.46x | 8.5% |
| Full Campaign Total | $30,619 | $557,517 | 18.21x | 100% | ||
| Platform | Total Spend | Total Revenue | Blended ROAS | Share of Spend |
|---|---|---|---|---|
| Meta Ads (Austrade + BAU) | $17,092 | $157,327 | 9.20x | 55.8% |
| Google Ads (Austrade + BAU) | $13,527 | $400,190 | 29.59x | 44.2% |
| All Platforms | $30,619 | $557,517 | 18.21x | 100% |